Alternate Course Logo – 2011

• Logos

Designing your own logo is probably the toughest one to design. I mean, it's a complete reflection of who you are as a designer. No pressure, right? After 2 years of sketching and fretting, I think I came up with something just right.

I wanted the logo to reflect a literal change in course. The arm of the "a" represents the main road and the "c" is the deviation from it.

I spent a large part of my career working in IT doing everything except what I really wanted to do: make cool stuff. When I finally decided to do something about it, Alternate Course seemed like the right name to operate under. Plus, I was lucky enough to grab the domain before anyone else did.